Eva NYC Tone It Down Blonde Shampoo - 8.8 fl oz

Product Description

Meet your go-to purple shampoo. Eva NYC Tone It Down! Blonde Purple Shampoo delivers radiant, cool-toned blonde hair that's bright, shiny, and soft. The ultra-violet hue neutralizes yellow brassy tones, for salon-fresh blonde, every time. This formula is also nutrient-rich and sulfate-free to provide gentle cleansing. Time to kick some serious brass!

Packaging switched from plastic to paper, aluminum, steel, or glass – Eva NYC’s packaging switched from plastic to aluminum – which can continue to be infinitely recycled over and over again and be back on shelf in as little as 60 days.
Eva NYC’s portfolio is now packaged in aluminum, reducing our waste footprint with up to 25% postconsumer recycled aluminum in each bottle. ​

To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up!

Hero Ingredients:
Wild Cherry Bark – helps deeply condition hair for a smooth and silky feel.
Ginger Root – has stimulating properties that work to energize and to help moisturize.
Ultra-Violet Pigments – neutralize yellow and brassy tones.

Fragrance:
Eva NYC's Blue Ginger fragrance includes notes of Bergamot, Fig, Mandarin, Cardamom, White Rose, Turmeric, Black Pepper, Blue Ginger, Coconut, Cedarwood, Musk and Moroccan Spice. A sweet, herbal scent overall.

How To:
Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down! Blonde Conditioner for enhanced platinum perfection.

Product Highlights

• Tones, brightens and softens
• Ultra-Violet Pigments neutralize yellow and brassy tones
• ​Purple shampoo enhances natural, highlighted, or dyed blonde hair
• Certified cruelty-free through Leaping Bunny, certified vegan, GMO-free
• Free from sulfates, parabens, phthalates, artificial colors, mineral oil, and gluten
• New packaging is now made from 100% recyclable aluminum!